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BurrellesLuce Newsletter: Private vs. Public Conversations Measurement in the...

Over the years PR and marketing practitioners have sought to develop a holistic measurement program, one that combines quantitative and qualitative metrics, to not only prove the success of their...

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What Can Retargeting Do For You?

Once a website is set up and gains traction, it can become a targeted marketing sweet spot for companies looking for exposure. Companies or marketing firms analyze shopping habits by demographic and...

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